Fashion: Creative, Brand & Retail Design

Alynement was founded on the brand ethos of "Luxury is Living in the Now".

The brand was strategically designed to elevate the quality and perception of a Made in China cut and sew manufacturer. 

Garments were juxtaposed with hand made Italian leather goods, artful merchandising, and a Parisian pop-up.

A hand cut and hand folded accordion paper display was produced in Toronto and flat shipped to Paris; a low cost artful method of merchandising designed to be reused and recycled.

Press Coverage:
Globe & Mail, Azure Magazine, Detail.


Recognition & Awards:

Best of Canada - Retail Design Award, Issued by Canadian Interiors Magazine 2017.

Project of the year - Retail Design Awards, Issued by IIDEX 2017.


Swipe Left to Learn More>>

AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS

Alynement was founded on the brand ethos of "Luxury is Living in the Now".

The brand was strategically designed to elevate the quality and perception of a Made in China cut and sew manufacturer. 

Garments were juxtaposed with hand made Italian leather goods, artful merchandising, and a Parisian pop-up.

A hand cut and hand folded accordion paper display was produced in Toronto and flat shipped to Paris; a low cost artful method of merchandising designed to be reused and recycled.

Press Coverage:
Globe & Mail, Azure Magazine, Detail.


Recognition & Awards:

Best of Canada - Retail Design Award, Issued by Canadian Interiors Magazine 2017.

Project of the year - Retail Design Awards, Issued by IIDEX 2017.


Swipe Left to Learn More>>

AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS


 
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS

 

AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS


AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS

Photography by Cat Byers

AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS

Styled By Sharad Mohan

Photography by Serge Kerbel

Location East Room

AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS

Photography by Cat Byers

AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS
AMANDA LEW KEE, LEW KEE, CANADIAN FASHION, ALYNEMENT, EAST ROOM, AMASTAN, PARIS, CANADIAN DESIGNER, KNITWEAR, LEATHER GOODS

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