The highlighted brand was strategically designed to elevate the quality and perception of a Made in China cut and sew manufacturing.
Garments were juxtaposed with hand made Italian leather goods, artful merchandising, and a Parisian pop-up.
A hand cut and hand folded accordion paper display was produced in Toronto and flat shipped to Paris; a low cost artful method of merchandising designed to be reused and recycled.
Press Coverage:
Globe & Mail, Azure Magazine, Detail.
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