A digital first sale/promo experience developed for a DTC fine jewelry brand working with existing assets and a short timeline. Creatives were produced for web and ecomm, landing pages, google and meta ads, organic social, mailers and CRM.  

To visually distinguish the sale and featured products during the competitive market period, a mix of model, product photography and close up juicy renders were blown out across the promotion. A hero color palette and lock-ups inspired by gemstones were selected to visually connect multiple consumer touch points across various digital placements- thus resulting in high volume, variety and a cohesive delivery of brand, creative, and sale messaging.