Product launch featuring new logo optimized for 2D e-commerce merchandising presentation.

This campaign was developed to emphasize the brand's expansion into a new category, while inviting the audience to re-imagine this serum as a vital step to add to your skincare routine. 

With creation, comes imagination.

The campaign slogan Serum CE-Imagined is a play on letters visually tying the product name (BOOST Vital CE Serum) to the campaign, with an overall air of playful confidence.