Brand book developed in collaboration with Material & Aruliden.
The rebrand explored strategy and creativity repositioning the DTC site as a destination for inspiration. The rebrand also repacking the brand's hero KSP of personalized jewelry with an opening vibrant tone of trust, thoughtful personality, and meaningful moments worthy of marking. Creatives & refreshed brand assets were produced and executed in-house for a controlled and elevated delivery across 360 brand marketing channels including digital, print, owned and earned.