Product launch featuring new logo optimized for 2D e-commerce merchandising presentation.
This campaign was developed to emphasize the brand's expansion into a new category, while inviting the audience to re-imagine this serum as a vital step to add to your skincare routine.
With creation, comes imagination.
The campaign slogan Serum CE-Imagined is a play on letters visually tying the product name (BOOST Vital CE Serum) to the campaign, with an overall air of playful confidence.
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