RADFORD, skincare focused beauty brand, celebrates diversity with the shade expansion of TINT Daily Skin Perfecter.
A diversity campaign was produced to highlight 25 real people, and an illustration was contracted to tell the story across all consumer touch points. The campaign was strategically developed to seamlessly communicate the concept of “Real People, Real Beauty”, the 5 shades, and the KSP of spherical pigments.
Press Coverage:
Globe & Mail, National Post, Bay Street Bull.
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